I would say that it is primarily the result of a reflection and a concern about the future of coffee.
I fell in the cup of coffee when I was a child... tasting first this beverage with milk and sugar before moving on to the short, strong and dark espresso.
Over the years, coffee has entered my daily life as a necessity. It became all in all… the morning shot, the digestive, the coffee break ; the coffee and cigarette, the shot that can save never-ending evenings or puts the end to long family meals; the one that keeps us awake ; the one that gives an excuse for a date or turns out to be your best ally for endless talk and debates...
Coffee is the one of the most traded commodity in the world. Since its introduction in Europe in the 16th century, coffee consumption has grown steadily. Nowadays, coffee has become a mass product consumed daily by millions of people and is the subject of great interest and speculation worldwide.